Biography

Research Interests

• An applied linguist whose research interests lies in the nexus between language and media,
• language change, minority languages, semiotics, discourse analysis, political discourse, media
• discourse, advertising discourse and communication.

Publications

1. Muchena, TC. (2024) Trials and tribulations of EAP Practitioners in Zimbabwe, In: Practitioner Agency and Identity in English for Academic Purposes, (eds.). Ding, A. and Monbec, L. Bloomsbury Publishing. http://dx.doi.org/10.5040/9781350263260.0016 pp108-121 pp.101-121
2. Nemaramba, D., Muchena, T.C., Nyika, R. (2024). Strategic Communication for Zimbabwean Public Universities Amidst Crises. In: The Palgrave Handbook of Language and Crisis Communication in Sub-Saharan Africa (eds) Jakaza, E., Mangeya, H., Mhute, I.  Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-43059-6_26 pp. 469-487
3. Muchena T and Jakaza, E. (2022) Language Preservation, Evolution, and Loss: The Case of the Shona Language Spoken in Kenya, , Studies in the Languages of Africa, Language Matters, Taylor and Francis 53,(2) https://doi.org/10.1080/10228195.2022.2089718 pp.23-36
4. Muchena T. C. (2022) Sexually suggestive content in Advertising: A multimodal semiotic analysis of Mambo’s Chicken advertisements on Twitter In: Strategic Communications in Africa The Sub-Saharan Context (eds.). Mangeya, H. Mhute, I. Jakaza. E.  Routledge  pp. 91-105
5. Nyika R. and Muchena TC (2021) Primary school teachers’ views of the use of gender-neutral language to enhance gender equality in schools, The Dyke 15(2) pp122-134
6. Muchena, T. (2021).Of COVIC-19 and Zimbabwean Newspaper Cartoons. A Multimodal Approach. In: COVID-19 Ramifications in Zimbabwe, Africa and Beyond: An interdisciplinary perspective. (eds.) A.M. Rusero, N. Mashavira and M. Mawere Bamenda: Langaa RPCIG pp. 369-392